How Big Beer Sells Beer. The Brewmance On The Radio.


It’s a crowded beer market place.  The big brewers are losing market share to the over 7,000 craft breweries across the country.  Let’s face it, craft brewers are making better beer.

Big beer companies, though, have lots of money though to spend on ad campaigns.  Mike and Rob give you a couple examples of how big beer is trying to reach younger beer drinkers.  Here’s a hint.

Yes, those are real face tattoos.

That’s face only a Bud Light can could love is Post Malone. He’s a rapper. Bud Light thinks he is the future of their beer sales. Keystone Light is offering to pay younger beer drinkers rent for a year. The Brewmance asks if that’s really worth it…

We also talk about the beer called Guns ‘N Rose from Oskar Blues Brewing and we get an email from Pat who tried Saint Archer’s Gold after listening to The Brewmance.

Our Beer Of The Week is Mother Road Brewing’s (Flagstaff, AZ) Daily Driver IPA. How does it rate on The Brewmance Beerometer? Hint: very well.

MMM. Daily Driver.

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